Across the United States this month, more than twelve thousand unique people “googled” the following keywords and key phrases: “CEPA,” “sell my business,” “selling a business,” “exit my business,” “certified exit planning advisor,” “certified exit planner,” “sell your business,” “how to sell my business,” “how to sell a company,” and “succession planning definition.” Advisors allow themselves to believe that their website, their digital thought leadership, their professionalism and appeal, and their social activity don’t contribute to major buying decisions like exit planning engagements.  In turn, they give very little time and investment… Read More