Adding Value with The Triggering Event

It helps to know your value when you set out to grow your value. The Triggering Event demonstrates that correlation and gives you the launch pad from which to accelerate.

Write a Brand Statement.

You should be able to express your brand promise on one sheet of paper.

Challenge your value proposition…is it clear?

Now honestly ask yourself, do my customers really understand our value proposition?

Write a Contingency Letter.

Do you have instructions to your loved ones regarding what they should do to fill your shoes?

Calculate the length of your third act.

Have you calculated the length of your third act?

Define two critical numbers. Only two.

It is actually pretty hard to limit yourself to two.

Build personal financial independence (part 4 of Start-Stop exercise)

Are you dependent on the income from your business?

Do “Start-Stop” about you as the owner.

Time to evaluate yourself. This is part three of completing a thorough “Start-Stop” Workshop.

Look at Start-Stop from your client’s POV.

Look at Start-Stop from your customer’s point-of-view. That’s the lens that matters.

Do a Start-Stop Workshop.

Complete a start-stop workshop with your key employees by asking the following three questions…