Adding Value with The Triggering Event
Orignal article published on Divestopedia | August 28, 2017 (visit https://www.divestopedia.com/adding-value-with-the-triggering-event/2/8308)
When I wrote this article, I wanted to drive home the meaning behind understanding where your value sits today, with all key factors considered. It helps to know your value when you set out to grow your value. The Triggering Event demonstrates that correlation and gives you the launch pad from which to accelerate. –Chris
What is a Triggering Event?
When weighing the importance of value and income, I would argue that focusing on value drives all other positive outcomes. When evaluating whether or not your company has value, I like to measure “attractiveness” and “readiness.” I do this with a Common Sense Scoring methodology to develop a metric and score for each. This score is developed during what I have termed The Triggering Event. The Triggering Event is a personal, financial and business assessment correlated to your business’ range of value (ROV).
Every business owner should complete a Triggering Event to establish a baseline value and discover the value factors that, if improved, will raise the score and thus raise business value and improve your life. The Triggering Event is the first step to begin your journey on your path to destiny. It is always first and should never be skipped.
Are You Ready to Transition?
In my experience, I’ve discovered that although a business may look reasonably attractive and may generate decent income, the business still may not be ready to transition nor scale. I am asserting that being “ready” to transition also means you are ready to grow. So even if you are not ready to transition, you should still do the scoring to determine if you are ready to grow. Growth and transferability are built on the same principles.
If you accept this, you might be asking, “what is the next step I should take to improve my readiness and my business’ readiness and attractiveness?” Here’s what you do:
The key to successfully using value acceleration is to remember that it is a process or system which is “grounded in action.”
One of the problems I saw in the exit planning industry when I first got into it was that it was all focused on developing “plans” which focused on the end game. Initially, with little success, I began trying to sell owners exit “plans.”
I soon realized that owners didn’t want “plans.” They wanted ACTION. They wanted results. And they wanted them now. They didn’t want to wait until “someday in the future” they would exit their business. Many of them were not even thinking of exiting their businesses when I first met them; they were thinking growth!
To be impactful and therefore successful, my firm needed to help them produce results now and in the future. For me, it was like a lightbulb went on. By integrating exit planning (value creation) tactics into the way we run our businesses today we could produce results now AND position the business and owner for a successful exit in the future — and a happy, productive, best act after they exited.
Value acceleration will identify your strengths and weaknesses. It will also provide you with a roadmap, a framework, and management system to help you accelerate the value of your business as well as position it and yourself for a successful transition — whenever that might occur, on your timeline and terms or not, in good times or in bad times.
Don’t let a good buyer pass you by. If you are not ready when the call comes in, there is a very good chance the buyer will pass you by. I’ve done a fair amount of buy-side work in my day, including buying my own businesses. I might call 40 owners in a search and move forward with only two or three. The other 37 or 38 I would simply say “not interested” because I could tell from an initial phone call that they were not ready.
What happens to those 37 or 38 owners that got passed by? Would they ever be approached again? And if so, would they be “ready” to sell to the next buyer that might call? Would they ever be able to sell their business to anyone? Or transition it and unlock the wealth trapped in it?
As I previously said, value acceleration is grounded in action. But that doesn’t mean you don’t need a plan. Good planning makes execution needs clear.
Put Together an Action Plan and Establish Relentless Execution
This action plan is going to be built on the concept of 90-Day Sprints, meaning you will take a long-term view, but you will scope the effort and act on it short 90-day spurts. A good way to think about it is through the concept of interval training. Interval training includes completing several short bursts of exercise to get your heart rate up with periods of rest in between. This raises and lowers your heart rate, challenging your body to change or grow. Doing this over and over again builds strength and endurance.
Business owners do short bursts of implementation periods, followed by periods of re-calibration. You will do it over and over again, continuously, relentlessly, until it becomes second nature. As this routine becomes habit over time, you will establish your culture of relentless execution.
The first thing you want to do is to take your list of weaknesses identified in The Triggering Event (both personal and business) and sort them into strategic vs. non-strategic actions. You then need to estimate the time, effort and cost of implementing these actions.
Work on simply implementing de-risking actions within the business and for yourself, personally, to add value. De-risking actions are usually easy to implement and don’t cost a lot. Getting a few actions completed quickly will also help you build momentum, which is important to execution success.
Next, you want to group your actions into themes. For example, marketing actions, customer actions, operational actions, personnel actions, etc. This will allow you to see where your biggest group of weaknesses reside. During your 90-day sprints, you can then tackle your actionable items by theme. You will find that many of your de-risking actions are inter-dependent so it makes sense to try to implement them together.
Lastly, it’s important to not only build a strong integrated strategy, but also to build a strategy that can be implemented. You want to build strategies that can be relentlessly executed in fact and in practice.
Realize Culture Along the Way
Now you might be asking, “Shouldn’t I be working on developing culture first?” Although we are usually aware of building culture, culture is often discovered or realized. The culture of relentless execution is developed as you move through your 90-day sprints and up the ladder of priorities.
Remember that we are talking about a multi-year process to move through priorities. Three years into this, as you have de-risked, defined and started implementing an integrated business strategy, and built a scalable business model focused on efficiency and growth, you will also be building a culture of relentless execution.
Do you ever have days where you come into the office and think, “Where do I start? There is so much to do!” Of course, you do. We all do. What we want is to have our organizations relentlessly focused on the most important things they need to accomplish — the ones which will make the biggest impact in the right order over the next 90-day period, while still keeping connected and contributing to the long-term direction we are headed. Let’s get started.
About our author:
Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them. Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.
For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.
Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.
Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of SniderValueIndex.com. Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.
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