Write a Brand Statement.
Write a Brand Statement. And make sure your staff knows it.
You should be able to express your brand promise on one sheet of paper by creating a few sentence statements for each of the following questions: 1) What is our mission? 2) Why should anyone believe we can achieve it? What proof do we have to back up this reason to believe? What is the tone and manner of doing business with us?
Change the outcome. –Chris
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If you haven’t already, go online and buy your copy of the award-winning book. It is a game changer.
About our author:
Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them. Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.
For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.
Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.
Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of SniderValueIndex.com. Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.