Name 2-3 key competitive strengths of your business from customer point of view.
The real number versus the tax number. Do you know them both? Do you know the difference?
Most strategies are not wrong. But they still fail. Why?
Let’s run 5x5x5. List some things you could do raise your revenue by 5% over the next year.
Make a list of risks from a personal, financial, and business standpoint.
You should be able to express your brand promise on one sheet of paper.
Now honestly ask yourself, do my customers really understand our value proposition?
Do you have instructions to your loved ones regarding what they should do to fill your shoes?
Have you calculated the length of your third act?
It is actually pretty hard to limit yourself to two.