Challenge your value proposition…is it clear?
Why do your customers trade up or down?
Ask yourself, what makes my customers trade up or down in value as it relates to their buying decisions? This is usually a function of price, quality, product and service. Or it may simply be due to politics or market conditions. Now ask yourself, do my customers really understand our value proposition?
Change the outcome. –Chris
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If you haven’t already, go online and buy your copy of the award-winning book. It is a game changer.
About our author:
Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them. Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.
For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.
Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.
Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of SniderValueIndex.com. Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.