EPI welcomes a new member to the Global Office marketing team!
To assist in maintaining the rapid growth that EPI has experienced over the past two years and to support the increased marketing and media needs of CEPAs across the world, EPI is excited to introduce you to Lauren Crowe, EPI Marketing Coordinator!
Ms. Crowe brings a diverse set of skills to the EPI marketing team with a specialization in content marketing and writing. As a Kent State Graduate with a Bachelor’s Degree in Organizational Communications, she developed a career in business development, PR & media relations, and in content development. Most recently, Lauren was employed as a top performing new business representative at the global communications company, PR Newswire, assisting hundreds of middle market businesses and entrepreneurs increase their brand presence and achieve their goals.
“I am passionate about learning how people consume media,” Lauren says, “It is so interesting to see what works in different markets, what resonates, and in my position, I’m looking to find what causes a reaction and gets noticed.”
Are you an advisor that wants to achieve increased earned media and digital reach? EPI Marketing Vice President, K. Brooke Norman, wants to help increase the visibility of CEPAs worldwide and bringing on Lauren Crowe was an investment in growing overall exit planning awareness.
“Individuals in the financial professional services have a big opportunity when it comes to PR marketing efforts. As compared to other industries, PR marketing is very underutilized by individuals this industry as a whole for whatever reason. But, that just means that the person or advisor who is willing to make the effort and utilize the tools can really take advantage of an untapped communication channel and likely see big marketing results,” says Crowe.
Join us in welcoming Lauren Crowe to the EPI team! Thank you for your support of our organization and of the overall exit planning community! To connect with any member of the EPI Global Offices team, visit our “About Us” page by clicking here.
About Exit Planning Institute:
The Exit Planning Institute (EPI) is an education company that provides exit planning education to advisors and middle market business owners. We view exit planning as a strategy, not an event.
EPI leads the professional services profession with the best industry content, ongoing support, and owner education platform, all of which align with our mission: Change the outcome.
Only 2 out of every 10 businesses that come to market actually sell. We want to increase the number of saleable businesses.
Only 30% of family businesses successfully transition to the second generation, only 12% transfer to the third, and the success rates diminish from there. We want to improve those intergenerational transitions.
Of those that succeed in the sale of their business, 75% experience “profound regret” within one year of exiting their business. We want to understand why and create strategies that achieve profound success, wealth, and satisfaction.
EPI is an education company, powered by an elite community of top advisors and owners, all focused toward creating a valuable, transferable future for the business marketplace.