Define your sales channels now.
Define your business…part two.
Define your sales channels by creating a customer profile and a go-to-market approach for each of your sales channels. For example, you may supply direct sales channels, via distributors, or via the internet. Or you may supply to different markets such as automotive OEM and aftermarket, etc. Name three key business drivers. Business drivers can be external or internal challenges but are usually market driven. You may be striving for sales growth or you may be in a very competitive market situation or you may be causing declining demand for products and need to develop new product lines in order to grow the company. Define your sales channels now.
Change the outcome. –Chris
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About our author:
Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them. Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.
For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.
Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.
Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of SniderValueIndex.com. Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.