Define your business (#1)
Sometimes we need to stop and take the time to reflect on our business.
In one or two sentences, describe your core business. Describe the characteristics of your “ideal” customer. What is your company’s value proposition to the customer? How would the customer describe the value provided by your product, service or solution? How does it add revenue, control costs, service or efficiency, etc.? Name three competitive strengths. What distinguishes you from your competitors? For example, you may offer a unique form of distribution, engineering, customer service or a proprietary product or service.
Change the outcome. –Chris
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About our author:
Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them. Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.
For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.
Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.
Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of SniderValueIndex.com. Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.